The industry-leading SEO and competitive intelligence platform, now supercharged with AI content and keyword tools.
Semrush is the most comprehensive SEO and digital marketing platform available, used by 10 million marketing professionals worldwide. In 2025–2026 it has embedded AI throughout its toolset, making advanced SEO analysis faster and more accessible than ever.
Pro plan ($139.95/mo) suits individual marketers and small agencies with access to most tools. Guru ($249.95/mo) adds Content Marketing Platform and historical data. Business ($499.95/mo) is for large agencies. All plans include the core SEO toolkit and AI features.
Key AI features: AI Writing Assistant (generates SEO-optimised content within the Content Marketing Platform), AI Keyword Clustering (groups thousands of keywords by topic automatically), ContentShake AI (an all-in-one content creation tool that researches, outlines, writes, and optimises articles), and AI Overviews tracking (monitors how your brand appears in Google’s AI-generated search results).
The Keyword Magic Tool contains 25 billion keywords. The Site Audit scans for 140+ technical SEO issues. Competitive analysis shows exactly where any website gets its traffic, what keywords it ranks for, and what ads it runs.
Pros: Most comprehensive SEO data available, strong AI content tools, excellent competitive intelligence, industry standard tool.
Cons: Expensive, overwhelming feature set for beginners, some AI features feel bolted on rather than native, steep learning curve.
Best for: SEO professionals, digital marketing agencies, enterprise marketing teams, and serious content marketers who need comprehensive SEO data and competitive intelligence.